Though a relatively new coffee shop in Moldova, Tucano Coffee had tremendous success among the young crowd and the reputation of one of the best places in town. Despite the great feedback they received from clients, the brand was loosely present on social media. They aimed to bring the offline success to the online world.
To convert a successful offline promotion that was running in Tucano into an online contest.
We chose one of the most engaging Tucano promotions ”Coffee for a Kiss” which encouraged clients to post pics of them kissing in exchange for a cup of coffee. Besides reinforcing its positioning (slogan “Love. Peace. Coffee.”), the contest brought people from offline to online and then to the coffee shop.
How it worked?
Facebok users, both Tucano fans and non-fans, were asked to upload original and creative photos of themselves kissing their significant ones.
A branded platform to collect and exhibit these photos was created, so that participants could vote for their favorite pics and share them with friends.
The top 10 most-voted photos received prizes from Tucano, which they had to redeem at the coffee shop.