A 360 campaign to encourage Moldovans to apply for MBA in US
For most talented professionals from Moldova studying in Harvard, MIT or Yale seems like an unattainable goal because they can’t afford the exorbitant costs of high quality MBA education.
In 2015, in order to address this problem and increase the number of change agents who enrolled in business schools WNISEF launched SEED Grant - an unprecedented scholarship that covers up to 100% of tuition costs for local applicants who are accepted to top 50 MBAs in USA.
WNISEF approached Granat with the challenge to shift perception in young professionals that a prestigious MBA is “out of their league” and to attract grant applicants as early as 6 months after the launch.
We developed a strategy for a half-year campaign, as well as the concept and produced a landing page, interactive web app, a printed guide, digital display advertising and PR, video spot and organized a 2-days event and press conference.
Created a spot to explain the essence of the grant, its advantages and a call-to-action to apply.
Wrote and designed a 20+ pages PDF guide to help potential students apply to business school in the US.
Launched a landing page (LINK: www.seedgrant.md) where users could read more about SEED Grant, but also subscribe to our newsletter. In the interactive web app (LINK: quiz.seedgrant.md/) users discovered the selection of business schools fit for them, according to their experience and interests.