Orange Moldova is a GSM network operator. The company is also an internet service provider and a fixed voice services provider for business.
This year, during the Back2School period, Orange Moldova decided to focus on digital communication and engage with its customers in a creative and ”inspiring” way.
The cinemagraph concept was born at Publicis Moldova advertising agency and was developed further by us.
A landing page created specifically for the B2S campaign.
On the web page there was a video tutorial where Ilie’s vlogs explained how to do a cinemagraph.
The participants had to create their own cinemagraph and upload it to the contest page. Their goal was to get as many votes as they could for their centerpiece in order to win.
Channels we used
The main platform we used was Orange Moldova`s Facebook page. The campaign was boosted by additional ads, promo posts and was announced on Instagram, Twitter, Odnoklassniki, VKontakte and Google Plus.